What is the Google Sandbox?

What is the Google Sandbox?

The Google Sandbox is an alleged filter placed on new websites. The result is a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process.

How would you describe the Google Sandbox in one sentence?

The Google Sandbox is very similar to a new website being placed on probation, and kept lower than expected in searches, prior to being given full value for its incoming links and content.

Why did Google institute a Sandbox?

It is thought that the reason Google created the Sandbox new site filter, was to stop spam related sites from adding numerous purchased links, and ranking highly for their keywords from the date of launch. Since Google apparently considers a high number of links pointing to a site from the beginning to be rather suspicious, the links are not considered to be natural. Another possibility is spam sites would use various tactics to rise to the top of the search results, and gain heavy sales prior to being banned for being in violation of Google’s Terms of Service; and then repeating the process continually. As a result, new sites are put into a form of probation, usually referred to as the Google Sandbox.

Does everyone agree there is a Google Sandbox?

Not everyone agrees that the Google Sandbox exists as a separate filter from other alleged Google filters. Note that not everyone involved with search engine optimization even agrees that Google uses a system of filters at all. Skeptics believe that the phenomenon merely echoes already existing Google algorithm calculations, and the Sandbox effect is an illusion. Note that Google has all but admitted recently that the Sandbox filter is real.

When did the Google Sandbox first appear?

Website owners and search engine optimization professionals began to notice the Google Sandbox effect, real or imagined, starting in March, 2004. Websites launched after that date were noticed to not be ranking well for their first few months live on the internet. The rankings were seen as poor despite good Google PageRanks, strong incoming link totals, and overall good optimization practices being employed.

What types of sites are placed in the Sandbox?

While all types of sites can be placed in the Sandbox, the problem appears much more frequently for new websites seeking rankings for highly competitive keyword phrases. All sites are likely given a term in the Sandbox, but those websites seeking rankings in highly competitive searches, are probably in for a much longer duration.

My site has never been in the Sandbox. Why not?

You can avoid having your site in the Sandbox for several reasons. If your site was launched before the March 2004 Sandbox filter, your site probably avoided the problem. Sites targeting non-competitive keywords and phrases are often left out of the Sandbox as there is little point in applying the filter. Keep in mind, however, that even less competitive search terms can be Sandboxed, but their much shorter stay can often go entirely unnoticed. If you had ownership of a domain prior to the installation of the Sandbox filter, your site would also likely be spared its probationary period.

How long is a site in the Sandbox?

Stays in the Sandbox can vary from one to six months, with three to four months being the normal time frame. Less competitive searches will be given the much shorter stay, while hyper-competitive keywords will often spend six months in the Box. The most frequent length of stay is about three months for most search terms.

Are there variable lengths of stay in the Sandbox?

The stay in the Sandbox is highly variable. The more competitive the keyword, the longer the site spends in the Sandbox. The filter will be gradually decreased over time, and will lose most of its dampening effect in about three months. Of course, for the most competitive search phrases, the Sandbox filter might remain in full force for six months.

How do I know if I am in the Sandbox?

Evidence of Sandbox activity usually is spotted by having good Google PageRank and incoming links, and strong search results in some secondary search phrases, but the site nowhere to be found for the most important searches. In such cases, it is likely the site has been placed in the Sandbox.

How do I know it’s the Sandbox and not a Google penalty?

If a site were suffering from a Google penalty, the site would not appear in the Google search engine results pages (SERPs) for even the less important searches. The site would also show no PageRank or even a grey bar on the Google Toolbar.

I still rank well for some less important keywords. Why?

One of the most important characteristics, and indeed one of the marks of being in the Sandbox, is the continuation of strong placements for less important keywords. The alleged Sandbox filter is apparently designed to concern itself with the more competitive keywords as they are more likely to have spam sites, purchased and other links Google deems unnatural, and probably more manipulation attempts being made. That is far less likely in unimportant and non-competitive keywords, so they are generally left alone and out of the Sandbox filter.

If I join Google AdWords or Google Adsense, will that prevent being placed in the Sandbox?

Joining programs like Google Adwords and Google Adsense will have no effect on your site’s duration in the Sandbox. Those paid programs could provide much needed traffic while your site remains in the depths of the Sandbox, however. Participation in the various Google advertising programs will not keep your site out of Sandbox, or shorten your stay, despite what some myths would have you believe.

Are there any other Google filters that act similarly to the Sandbox?

The alleged dampening filter on new incoming links is often mistaken for the Sandbox. It’s thought by many search engine optimization experts that new incoming links are not given immediate full credit. The purpose of that gradual passing along of Google PageRank and link popularity, is to discourage purchasing of links, and various linking schemes designed only to increase a site’s standing in the Google search rankings.

If my website is stuck in the Sandbox, how do I get out?

The only real escape from the Sandbox is time. Depending on the competitiveness of your most important keywords, that time can vary from one to six months, with three to four months being the normal duration. In the meantime, continue to improve your site, and be prepared to make a rapid rise once the Sandbox probation ends.

What should I do while my site is still buried in the Sandbox?

While your site is in the Sandbox, it’s an ideal time to continue to add fresh keyword rich content and new incoming links to your site. Adding incoming links will ensure that they also avoid any possible new link dampening filter that might be in effect. They would be well aged, and ready to pass along their full value of PageRank and link popularity, as the site rises from the depths of the Sandbox.

Should I continue to add content to my site, while in the Sandbox?

Your website’s stay in the Sandbox is an ideal time to add more theme relevant content. Concentrate on adding more keyword rich pages, and don’t forget both on page and off page factors. On the page, make sure your title tags match the most important keywords for that page. Add a site map and be sure that all of your pages link properly to one another with appropriate link anchor text containing the keywords for that page. Off page link anchor text should be set up to include keywords for the receiving page as well. Don’t waste any of your available site improvement time while in the Sandbox. When the filter is lifted, your improved site will rise rapidly to its proper place at the top of the search rankings.

Should I keep getting new links to my website?

The Sandbox is an ideal time to start adding incoming links to your site. Because of the alleged new links dampening filter, adding links while in the Sandbox solves two filters at once. If the newly added links are indeed dampened by a filter, then their full value should take effect just as your site emerges from the Sandbox. Be sure to add strong keyword rich anchor text to your incoming links, and vary it to include several keyword combinations.

Are there ways of getting out of the Sandbox any faster?

Only time can get your site out of the Sandbox. The duration in the sandbox tends to vary with the perceived competitiveness of the keyword phrase. That said, there are ways to hasten your rise to the top of the SERPs upon release of the Sandbox filter. By adding some powerful incoming links, with strong link anchor text, and by adding keyword rich relevant content, your site will rise quickly from the Sandbox. Note that the rise will take effect upon the removal of your site’s Sandbox probationary period.

When my site started out of the Sandbox, its search rankings were still low. Is that normal?

Your rankings could remain weak for more than one reason. As a Sandbox survivor, your site was not in the rankings at all for your most important keywords. There is still a long climb ahead of you, and much work to do to achieve strong search placements. While your site is freed from the Sandbox, it probably is also lacking in strong incoming links, good link anchor text, and requires more keyword rich theme relevant content. Fortunately, all of these problems can be resolved, and your site can continue its rise to the top of the SERPs.

How long is the climb to the proper search ranking after leaving the Sandbox?

The length of time required to achieve your site’s proper ranking is difficult to quantify as so many variables are taken into consideration. If you have been adding well anchor text covered incoming links from theme relevant websites, your rise will be much faster than someone who has not continued to add inbound links. It will also assist your site’s rise to search prominence by constantly adding keyword rich content. Of course, the more competitive the keywords you are contesting, the longer and harder the climb.

How can I avoid being placed in the Sandbox in the first place?

The Sandbox can be avoided to a degree by purchasing and sending live a website, prior to its being fully ready for prime time. While the site will endure low rankings, it will start the clock ticking on its Sandbox duration time. Be sure to add as many incoming links as possible to get past the alleged new links filter. Keep adding content to your site. Anything that can be done to speed up your site’s appearance on the internet, including the purchase of an already existing domain, should be considered. If you have the time working in your site’s favor, it can be applied against your possible stay in the Sandbox. With proper time management, a site can avoid the Sandbox entirely.

Common search engine principles

Spider - a browser-like program that downloads web pages.

Crawler – a program that automatically follows all of the links on each web page.

Indexer - a program that analyzes web pages downloaded by the spider and the crawler.

Database– storage for downloaded and processed pages.

Results engine – extracts search results from the database.

Web server – a server that is responsible for interaction between the user and other search engine components.


Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.

Spider:- This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.

Crawler:- This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.

Indexer. This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.

Database. This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.

Results Engine. The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine. It follows that page rank is a valuable and interesting property and any seo specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the seo factors that influence page rank in some detail.

Web server. The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.






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Keyword Research

Keywords are called that for a reason; they're one of the keys to making sure your web site is seen by searchers who want what you have to offer.

keywords are the words or phrases that people enter into search engines in order to find whatever it is they are searching for. If you want your site to be listed (and listed high) you need to think carefully about the words people could use to find your site, and use these keywords in appropriate and relevant places in your site. You also need to think about keyword density and keyword positioning if you are to use keywords successfully.

If you're building a site from scratch, you should be thinking about keywords when creating the pages that make up the site as well as when producing content for the site. Keywords need to be used in your page titles and in META tags as well as in the content. You also need to think about using keywords in heading text, bold text and in lists. Using keywords effectively, however, is far easier than choosing keywords effectively. Similarly, if you're working on improving the
rankings of an existing site, you'll need to review not just the content, but the markup behind the pages as well.

Choosing effective keywords is about making sure your site is ranked highly in returned search results for the most commonly used search strings. You should focus on choosing keywords that not only focus on your products and/or services but also on your company's name and related subjects.

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What is SEO

What is search engine optimization?

Search Engine Optimization (SEO) is the process of increasing the amount of visitors to a Website by ranking high in the search results of a search engine. In order to rank higher among your competitors, you have to make the search engines like your website. The higher Website ranks in the results of a search, the greater chance that site will be visited by a user.

What are search engines?

There are three basic categories of search engines:

1) Spider based search engines, such as Yahoo, Google and etc.
2) Directories powered by humans such as Open Directory (DMOZ).
3) There are also combinations or "hybrids" of search engines and directories.

How do search engines work?

Just in case you're unfamiliar with how search engines work, here's a brief explanation: Most search engines "spider" the Web looking for new pages to add to their database or index on a daily basis. You can also manually submit your site or use a software.

Once your pages are added to the index, people can do a search on the Internet for various keywords to find pages that "best" match their search criteria. Appearing within the first few pages of the search is critical to people finding you.

These matches will be ranked or positioned in order of importance (algorithm). The exact rules they use to rank pages for relevance are generally kept a secret and change often. Different search engines use different ranking criteria and is constantly changing.

How do search engines rank web pages?

After submitting your site to search engines, your website is indexed into a search engine's database. Search engines rank websites using a technology - called algorithm. Websites are ranked in order of importance (relevance). The most relevant site based on a search criteria makes it to the top of search engine results.

When a search engine spider analyzes a web page, it determines keyword relevancy based on an algorithm, which is a formula that calculates how web pages are ranked.

Most of the major search engines (including Google, Yahoo, MSN) uses sophisticated techniques to search billions of documents, files and websites within a span of few seconds and returns the information to the user a list of files that matches your topic of interest. Search engines will also sort in the order of relevance - called search results.

People finding your site via search engines are more qualified targets for your products and services because they have actively sought out your site by typing a search phrase directly related to your site content. It's the perfect web site promotion!

Why do you need search engine optimization?

Below are a few facts which should leave you in no doubt that search engine optimization should form an integral part of every web promotion strategy.

• Over 80% of Internet users find websites through search engines.
• 90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can't find a relevant site.
• 75% of Internet users have the intention of purchasing a product or service when using search engines.
• Professional search engine optimization is about twice as effective as all other Internet marketing methods and eight times more effective than costly banner advertisements.

Therefore, ranking highly in search engines and directories should be critical to your Internet marketing strategy. Unfortunately, many online businesses fail to address the importance of search engines, building their site without any regard to search engine compatibility at all.

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